Pennwatch: Department of State Launches Digital Ad Campaign to Educate Voters on Voting by Mail

Pennwatch reports on the Pennsylvania Department of State’s digital advertising campaign to educate voters about election security and voting processes.

In the leadup to Election Day, the Department of State launched a digital advertising campaign about voting-by-mail and election security.

“These informative ads on YouTube, Facebook, Instagram, and more strategic media partners educate voters across the Commonwealth on important topics,” Secretary of the Commonwealth Al Schmidt said. “Whether it’s helping explain the voting-by-mail process or identifying the measures in place to ensure the safety and security of our elections, this campaign is a crucial part of our robust efforts to promote trustworthy information and transparency ahead of the Nov. 5 general election.”

Schmidt noted a particular focus on older adults, who have statistically been more likely to have mail ballots rejected due to errors. For instance, in the 2024 primary, data in the SURE system reflects that rejection rate among mail voters aged 80 and older was more than double that among voters aged 50 and under.

Read more at Pennwatch.